Budget Films

Stock Footage

Cigarette Pitch Aimed at African Americans

At the end of a short about African American athletes and made for an African American audience, Jesse Owens, co-host of the film lights up a cigarette and that of his co-host. The co-host points out that Jesse Owens is smoking a Chesterfield, the brand that sponsored the film. He continues with a race-based appeal to African American to buy Chesterfield, saying "They're our brand of cigarettes."

IdentifierCLIP-18344
Duration51 sec
GenreDocumentary
Date1950's
Keywordsvintage, promoting, cigarette, Jesse Ownes, cigarets, chesterfield, Race, cigaret, Sports, lighter, racism, sports, promotions, famous, athlete, Vintage, tobacco companies, Smoking, athletes, promotion, smokers, tobacco company, race, lighters, tobacco, soundbite, smoker, African American, african american, they're our brand of cigarettes, Chesterfield, racial, smoking, Chesterfields, lighting, Athlete, Famous