The Trouble With Juicing
How the frozen orange juice industry promoted itself in 1950. A housewife buys a big bag of oranges for juicing at her grocery store: trouble ensues. Shots of her heavy bag breaking in the store, an overstuffed refrigerator, the ordeal of hand juicing. Great reaction shots when orange rinds fall on her clean blue kitchen floor and when she sips the finished product and finds it stinks. CUs of her face, fed up and disgusted. Campy propaganda. Terrific kodachrome nostalgia. See contrasting footage of the modern shopper who buys frozen juice.
| Identifier | CLIP-7951 |
| Duration | 2 min, 11 sec |
| Genre | Documentary |
| Date | 1950 |
| Keywords | disgusted, pitcher, vintage, industry, Kodachrome, chore, food, assist, bag, kodachrome, market, annoy, mess, Industry, appliance, class, accident, home, kitchen, camp, housewife, beverage, Work, garbage, worker, drink, purchase, Vintage, refrigerator, help, thirst, convenience, bad taste, shop, gender, Home, role, middle, store, work, heavy, kitschy, citrus, shopping, campy, kitsch, nostalgia, Drink, glass, grocery, distaste, fed up, yuck, carry, reaction, disgust, aversion, annoyed, wife, orange |
